We focus a good deal on up-front research to ensure that all of the work that happens down the path is based on accurate information designed to set you up for the best success possible. This includes competitive evaluation, broad market keyword research, paid search and other digital advertising data analysis, as well as any pertinent business information you can provide to help guide strategy.
Content/On-Site SEO Audit
When it comes to assessing your ability to grow, the content you have and how well optimized your existing site is, is just one piece of the equation. We like to take stock up front of what you’ve got to work with, and understand better where we may need to add or address gaps as we go forward.
Technical SEO Audit
Understanding how stable the foundation of your house is cannot be understated in this process. We inspect all types of different technical components of your website and assess how search engines are currently able crawl and index your website to understand if there are areas that may need addressing from a technical perspective, which may be key to the broader success so of the campaign. In some cases, technical issues can hold sites back from ranking on lots of great content they already have. The key is knowing what to look for.
Off-Site SEO Audit
Once we’ve assessed your domain and content, we’ll take a look at what the general sentiment is on the web towards your website and brand. We’ll look at specific KPIs that correlate with success and identify where you may have strengths and weaknesses to fuel our strategic approach. Identifying trends for you and competitors early on can help make a longstanding difference as you think about growth not just in the current quarter, but the following years.
Once we’ve evaluated all major components of your website, the external KPIs, and understand the competitive landscape we’ll plot a course for your future growth to be executed on. It may sound like a long drawn out process – but our experience helps to expedite this entire area to be able to push where the greatest ROI will be.
Tool and Tracking Setup
We’ll implement tracking across all major KPIs (some automated, some manual) to ensure that we’re keeping an eye on the important areas and that there’s clear visibility for all involved.
Once the data is pulled together, and the strategy is set, we’ll put all aspects in play — some may even come quick depending on any early easy fixes we identify or critical items to jump on from the outset. This isn’t a scenario where we hide away for weeks before presenting items — we like to remain an extension of an internal team – as that’s what our background is, in-house SEO’s and growth marketers.
Communication, Reporting, & Monitoring
With scheduled communication that fits all parties involved, on-going reporting and monitoring we’ll make sure we remain aligned, actively engaged, and moving in the right direction. We realize that communication and highlighting the value is critical to success and pride ourselves on building the relationship, as well as the business.
Transparency & Authenticity
We approach all our work with complete transparency and authenticity. If you have questions, we’ll give you clear and direct answers. We aim to operate as an extension of your internal team and find our greatest successes come from scenarios where trust is built and maintained, where communication is regular and transparent on both sides, and the shared goals are clearly established.